Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Viral Marketing: Get Your Audience to Do Your Marketing For You
Foyalty 48

Viral Marketing: Get Your Audience to Do Your Marketing For You (Paperback)

£15.99
Usually despatched within 3 weeks.

Synopsis

Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, your product name - and begin a process that could reach millions around the world.But what, if any, are the rules? It's not easy to get it right when so far there hasn't been much information on what works. Viral marketing is THE marketing buzzword. So what's it all about? How does it work? How did it all start? How effective is it? When is viral marketing appropriate? Who has succeeded? How can we learn from those who have succeeded and those who have failed?



These are just some of the questions answered in viral marketing. It also provides an understanding of what it is about people that makes them want to pass on an email to a friend or colleague - and how to ensure they do so for your benefit.

BusinessBusiness & managementOwnership & organization of enterprisesSmall businesses & self-employedBusinessBusiness & managementSales & marketing Publisher: Pearson Education Limited Publication Date: 08/07/2002 ISBN-13: 9780273659051  Details: Type: Paperback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

Russell Goldsmith is Director and Head of New Media at Market Tiers 4DC. He is a frequent speaker on the subject of new marketing techniques and viral marketing in particular.

More books by Russell Goldsmith

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.
 

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £20 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.75 £0.00 3-5 Days
UK 1st Class Delivery £3.75 £0.00 1-2 Days
Click and Collect / 
Delivery to a Foyles Bookshop
Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Delivery Help & FAQs
 

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.
 

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Valuing Small Businesses
(Hardback)
Shannon P. Pratt; David Dedionisio
 
 
£91.99
 
Agritourism: A Manual for ...
(Paperback)
Matt Stephens
 
 
£14.99
 
The People Part: How Leading-Edge...
(Hardback)
Annie Hyman-Pratt
 
 
£21.99
 
TBC
(Paperback)
Anna Codrea-Rado
 
 
£12.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close