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Visual Communication: Insights and Strategies
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Visual Communication: Insights and Strategies (Paperback)

Pre-order for despatch on publication.


Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers

Based on years of research, Visual Communication Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.

The authors teach theoretically-informed literacy and critical analysis of visual communication and show how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:

Reveals how to analyze visual imagery

Contains a research-based approach to the topic

Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained

Combines research, theory, and professional practice of visual communication

Designed for undergraduate and graduate courses in visual communication courses, as well as visual rhetoric, visual literacy, and visual culture, Visual Communication Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

BusinessIndustry & industrial studiesMedia, information & communication industriesInformation technology industries Publisher: John Wiley & Sons Inc Publication Date: 23/09/2021 ISBN-13: 9781119226475  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Janis Teruggi Page, PhD, is Visiting Professor, Communication Department, University of Illinois at Chicago. Margaret E. Duffy, PhD, is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.

More books by Janis Teruggi Page

More books by Margaret Duffy

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