Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Cuteness Engineering: Designing Adorable Products and Services
Foyalty 303

Cuteness Engineering: Designing Adorable Products and Services (Hardback)

Usually despatched within 2 weeks.


This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.

The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.

Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

Computing & ITComputer scienceHuman-computer interactionUser interface design & usabilityComputing & ITGraphical & digital media applications Publisher: Springer International Publishing AG Publication Date: 10/11/2017 ISBN-13: 9783319619606  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Aaron Marcus, Principal of Aaron Marcus and Associates (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user-experience design, publisher of 29 books and more than 300 articles, and the first graphic designer to be elected to both the CHI Academy and to the AIGA Fellows. AM+A has been in business for more than a 35 years, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects. Masaaki Kurosu is a Professor Emeritus at the Open University of Japan, since 2017 and is an Emeritus President of HCD-Net after working as a President for 10 years. He was a professor at the Open University of Japan for 2009-2017 and was a professor at NIME for 2001-2009, a professor at Shizuoka University for 1996-2001. He was formerly working for Hitachi Ltd. at the Design Center and the Central Research Laboratory for 1978-1996. He proposed the concept of User Engineering, AET (Artifact Evolution Theory), ERM (Experience Recollection Method) and other usability/UX-related methods and concepts. Xiaojuan Ma is an assistant professor of the Human-Computer Interaction Initiative in the Department of Computer Science and Engineering at the Hong Kong University of Science and Technology. She received her Ph.D. degree in Computer Science at Princeton University. Before joining HKUST, she was a post-doc at the Human-Computer Interaction Institute of Carnegie Mellon University, a research fellow in the National University of Singapore, and a researcher at Huawei Noah's Ark Lab. Her background is in Human-Computer Interaction. She is particularly interested in multimodal affective computing in the domain of ubiquitous, social, and crowd computing and Human-Robot Interaction. Ayako Hashizume is an assistant professor at the Tokyo Metropolitan University since 2012. Her research interests include psychology of emotion and Kansei, engineering in relation to Human Centered Design and UX (user experience). She was awarded the kids design prospective competition 2008 from the Japan Kids Design Association, the best design prize at the design marathon 2009 from the International Association for Universal Design and the research prize 2013 from the Funai Foundation for Information Technology. She is a chief of the SIG-Kansei of HCD-Net. She received her Ph.D. in Kansei Science from Tsukuba University, Japan, in 2011.

More books by Aaron Marcus

More books by Masaaki Kurosu

More books by Masaaki Kurosu

More books by Ayako Hashizume

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Emotionally Intelligent Design
Pamela Pavliscak
Ask the Right Question: A Rational...
Luigi Bandini Buti
Creative Selection: Inside Apple's...
Ken Kocienda
This Is Service Design Methods: A...
Marc Stickdorn; Markus Edgar Hormess;...
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close