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Data Mining for Design and Marketing
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Data Mining for Design and Marketing (Hardback)

£160.00
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Synopsis

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.











The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.











Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.

Computing & ITComputer hardwareStorage media & peripheralsComputing & ITDatabasesData miningComputing & ITDatabasesInformation retrieval Publisher: Taylor & Francis Ltd Publication Date: 02/12/2008 ISBN-13: 9781420070194  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

University of Tokyo, School of Engineering, Japan Kansai University, Osaka, Japan

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More books by Katsutoshi Yada

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Location 1st Book Each additional book Average Delivery Time
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