Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
LEGOfied: Building Blocks as Media
Foyalty 87

LEGOfied: Building Blocks as Media (Paperback)

Pre-order for despatch on publication.


LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their "technicities"): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement.

What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry-media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies-to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.

Computing & ITGraphical & digital media applicationsPhilosophy, Psychology & Social SciencesMedia StudiesScience & MathematicsMathematicsOptimizationGame theory Publisher: Bloomsbury Publishing Plc Publication Date: 25/02/2021 ISBN-13: 9781501365058  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Dr. Nicholas Taylor is Associate Professor of Digital Media at North Carolina State University, USA. He applies critical, feminist and posthumanist perspectives to ethnographies of digital play. His work explores the intersections of subjectivity, communicative practice, technologies, and play across a variety of contexts, from competitive gaming tournaments to LEGO conventions. Dr. Chris Ingraham is Assistant Professor of Communication at the University of Utah, USA. He performs scholarship that engages rhetorical theory, media studies, and ecological thought to explore the material and affective aspects of cultural politics in everyday life. His first academic book, Gestures of Concern, is forthcoming with Duke University Press.

More books by Nicholas Taylor

More books by Chris Ingraham

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £20 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.75 £0.00 3-5 Days
UK 1st Class Delivery £3.75 £0.00 1-2 Days
Click and Collect / 
Delivery to a Foyles Bookshop
Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Delivery Help & FAQs

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Cooperation In Prisoners' Dilemmas:...
Ronald A. Heiner
Digital Zombies, Undead Stories:...
Lawrence May
Lectures On Game Theory
Robert J. Aumann
Todd Howard: Worldbuilding in Tamriel...
Wendi Sierra
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close