The Age of Emoji: Creating the Lexicon of Mobile Communication - Sian Morson; | Foyles Bookstore
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The Age of Emoji: Creating the Lexicon of Mobile Communication
Foyalty 75

The Age of Emoji: Creating the Lexicon of Mobile Communication (Paperback)

£24.99
Awaiting publication

Synopsis

Follow design trends and opportunities in the world of mobile communication from the early beginnings of the Emoji through to their recent ubiquitous popularity heralded by the introduction of Android and iOS mobile devices. Emoji design is a field rich with history and closely tied to the cultural evolution and innovation surrounding the rise of the smart phone.

Emoji are not designed in one go and then held universal across platforms. You'll learn not only how Emoji are designed, but also how they came to be and how they have become a critical mode of communication across the globe. This book illuminates issues with cross-platform Emoji design and how the OS of each platform dictates the outcome. Case studies and interviews with members of the design team for Emoji from Apple and Google's Android will highlight major platform trends, concerns, and limitations respectively.You'll also explore the cultural touchpoints and hotbutton issues that factor into the design of new emoji. With this book, you'll not only understand the principles of modern Emoji design but where they came from and possibly where they're going. Become a master of the Emoji-one of today's most popular languages!





What You'll Learn



Review where Emoji come from and what fueled their rise in popularity



Examine Kimoji, Kevmoji, Bitmoji, and stickers



See why Emoji design requires a unique cross-platform approach



Assess the importance of the Unicode Consortium-a governing body that intensely examines and sometimes publicly debates key choices in Emoji design









Who This Book Is For





Graphic designers working the field of mobile will find a rich and detailed discussion of Emoji design in this book. Additionally, anyone interested in the rise of and nature of Emoji-based communication will find this book informative and engaging.

Sian Morson is the ultimate multi-hyphenate: Entrepreneur-Author-Investor-Producer. In 2010, she founded Kollective Mobile. Kollective mobile specializes in native mobile development and works with a range of agencies, startups and organizations to realize their mobile needs. In 2014, she started working on what would be Cast Beauty, a data-driven beauty recommendation platform. Cast was the only beauty app that used a unique algorithm and specific data points from the weather to provide users with personalized beauty product recommendations. At launch, Cast Beauty won L'Oreal's prestigious Women in Digital award presented to women founders of companies with the potential to revolutionize the beauty industry. The app received global attention and write-ups in MarieClaire, Blavity, Ebony, Redbook, PopSugar and AdAge among others. She has written two books for Apress and has a passion for teaching people about design.

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