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The New Generation in Chinese Animation
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The New Generation in Chinese Animation (Hardback)

£85.00
Pre-order for despatch on publication.

Synopsis

In 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market. Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation.



Chen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as Lotus Lantern/Baolian Deng (1999) responded to competition from American imports such as The Lion King (1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques.



Addressing the series Boonie Bears/Xiong Chumo (2014-5), Chen focuses on the films' adaptation from the original TV series, and how the films were promoted across generations and by means of both online and offline channels. Discussing the series Kuiba/Kui Ba (2011, 2013, 2014), Chen examines Vasoon Animation Studio's ambitious attempt to create the first Chinese-style high fantasy fictional universe, and considers why the first film was a critical success but a failure at the box-office. He also explores the relationship between Japanese anime and new generation Chinese animation. Finally, Chen considers how word-of-mouth social media engagement lay behind the success of Monkey King: Hero is Back (2015).

Computing & ITGraphical & digital media applicationsDigital animationFilm, TV & DramaFilms, cinema Publisher: Bloomsbury Publishing PLC Publication Date: 26/08/2021 ISBN-13: 9781350118959  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Shaopeng Chen received his PhD degree from University of Southampton, UK, and he is sponsored by the China Scholarship Council (CSC). He holds a MA degree in Animation Arts from Nanjing University of the Arts. China, but his research covers both Chinese animation and live-action Chinese film. Previously, he taught animation production courses at Nanjing Normal University of Special Education, China. In 2010, his paint-on-glass-animated short film The Pipe was included in Animated Short Film Creative Practice, which is the selected teaching material in Jiangsu Province, China. This film also won Excellence Award in The Third Animation and Comics Design Match for College Students in Nanjing City. In 2017, he won the Emru Townsend Award of the Society for Animation Studies (SAS). He has published articles in the peer-reviewed academic journals Asian Culture and History; East Asian Journal of Popular Culture and New Cinemas: Journal of Contemporary Film.

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