As one analyst put it, counting the number of Internet users will soon to be like counting how many people are connected to the telephone system. This will mean that being on-line will no longer be an option for your company, it will become an obligation.

Web Site Audit provides you with the steps involved in creating a dynamic web site, it outlines:

the reasons why a web site audit should be carried out

what makes a successful web site

a guide to evaluating the effectiveness of your web site

how to implement a web site audit

how to measure the return on investment achieved against the initial web site objectives

Computing & IT Digital lifestyle Internet guides & online services Publisher: Pearson Education Limited Publication Date: 25/10/1999 ISBN-13: 9780273649410 Details: Type: Paperback Format: Books

Availability: Not currently available to order online.

Tracy Benson Kirker is President and Director of Client Services at Global Vision Communications, Inc., in Katonah, New York (www.globalvisioncom.com) , a full-service marketing and design agency producing print and technology-based marketing and communication material and specialising in strategy, design, implementation and measurement. The agency won the coveted Gold Quill award in 1997 from the International Association of Business Communicators (IABC). Part 2 has been adapted from The Company AuditGuide published by Cambridge Strategy Publications Ltd. Part 3 has been developed by Cambridge Strategy Publications Ltd.

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