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Teaching English for International Business
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Teaching English for International Business (Paperback)

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Teaching English for International Business is the essential guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the latest developments in language teaching methodology, and examines both in the light of differing educational cultures.

Teaching English for International Business offers the following.

A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a professional in the world of English for International Business.

A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style.

A review of the range of teaching/training in English for International Business and of the main issues influencing global business.

New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of EIB.

Questions and tasks for each chapter so that you can measure your progress.

Unit 1

The Environment and Scope of EIB

Chapter 1: EFL, ESP and EIB - 1

Chapter 2: EFL, ESP and EIB - 2

Chapter 3: The EIB Environment

Chapter 4: The Intercultural Scope - 1

Chapter 5: The Intercultural Scope - 2

Chapter 6: Culture and the Classroom - 1

Chapter 7: Culture and the Classroom - 2

Chapter 8: Management of Programmes

Chapter 9: Marketing the EIB Product

Chapter 10: Language, Communication and Culture


Unit 2

Needs, Materials and Course Design

Chapter 1: Course Design - 1

Chapter 2: Course Design - 2: Needs Analysis

Chapter 3: Course Design - 3: Putting it all together

Chapter 4: Materials for EIB


Unit 3

Methodology and Classroom Practice

Chapter 1: What is Appropriate Methodology?

Chapter 2: Method, Postmethod or Pragmatism?

Chapter 3: Teaching by Principles

Chapter 4: Balancing Techniques and Teacher Roles

Chapter 5: Lesson Planning

Chapter 6: Using Simulations and Case Studies

Chapter 7: Business Communication Skills

Chapter 8: Teaching One-to-One

Chapter 9: Learning and Learning Styles

Chapter 10: Evaluation and Assessment


Unit 4

Language, Communication and Culture

Chapter 1: Language Analysis - Introduction

Chapter 2: Language Analysis - Discourse

Chapter 3: Language Analysis - Conversation

Chapter 4: Language Analysis - Genre

Chapter 5: Culture and Business Communication - 1

Chapter 6: Culture and Business Communication - 2

Chapter 7: Culture and Business Communication - 3

Chapter 8: Non-verbal Communication (NVC)

Chapter 9: Culture and Relationships

Chapter 10: Communication in a Virtual World


EducationTeaching SkillsTeaching skills & techniques Publisher: New Generation Publishing Publication Date: 23/07/2007 ISBN-13: 9780755202928  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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