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How Minds Change: The Surprising Science of Belief, Opinion and Persuasion
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How Minds Change: The Surprising Science of Belief, Opinion and Persuasion (Hardback)

£18.99
Pre-order for despatch on publication.

Synopsis

People's minds can be changed.







How does an entire nation go from obsessive witch hunts to sewing witch costumes for their children? How did Australia go from being a nation of gun lovers to campaigning around the world for stricter gun control? How are climate scientists tackling the conspiracy theorists after years of stubborn denial?







Contrary to what most people think, we are all willing to trade our beliefs for better ones under the right conditions. We are used to thinking of progress as a long arc, taking place over generations. But, with the right cognitive tools, change can be accelerated more rapidly than ever thought possible.







Any person can understand, harness, and put to work those forces to change minds for the better - even their own.

Health & WellbeingHealth & PsychologyPopular psychology Publisher: Oneworld Publications Publication Date: 20/01/2022 ISBN-13: 9781786071644  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves, youarenotsosmart.com, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com

More books by David McRaney

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