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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House
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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (Hardback)

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Synopsis

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

History & PoliticsPolitics & governmentPolitical structure & processesElections & referenda Publisher: Lexington Books Publication Date: 25/01/2010 ISBN-13: 9780739141052  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

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