Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Normalizing the Ideal: Psychology, Schooling, and the Family in Postwar Canada
Foyalty 64

Normalizing the Ideal: Psychology, Schooling, and the Family in Postwar Canada (Paperback)

Currently unavailable to order online.
Email me when back in stock


Homemaker mom, breadwinning dad who played hockey with his son on the weekends, one brother or sister, this was normal Canadian life in the fifties, right? Well, not quite, but author Mona Gleason argues that Canadian psychologists were in part responsible for this fiction of normalcy. Postwar insecurity about the stability of family life became a platform on which to elevate the role of psychologists in society. Moving outside the universities with radio shows and child-rearing manuals, these figures of authority changed the tenor of parental and familial concern from physical to mental health. Influential psychologists like Samuel Laycock and William Blatz spread their own vision of life as the healthy goal for which society should strive. Their ideal of 'normal' reflected and helped entrench the dominant white, Anglo-Celtic, patriarchal vision of life. Those who did not fit the model due to skin colour, class, or ethnicity were marginalized or silenced, and, as Gleason's innovative feminist approach emphasizes, whether male or female, simply trying to fit within the prescribed gender roles inevitably led to alienation.

This history of psychology and its effects asks new and necessary questions about the role of the social sciences in shaping the private experiences of ordinary Canadians.

History & PoliticsHistory: specific events & topicsSocial & cultural historyPhilosophy, Psychology & Social SciencesCultural StudiesPhilosophy, Psychology & Social SciencesPsychologySocial, group or collective psychology Publisher: University of Toronto Press Publication Date: 27/11/1999 ISBN-13: 9780802082596  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Mona Gleason recently completed her postdoctoral fellowship at the University of British Columbia.

More books by Mona Gleason

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.


Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Oxford Freemasons: A Social History ...
Joe Mordaunt Crook; James Daniel
Fashion History: A Global View
Linda Welters; Abby Lillethun
The Calculus of Violence: How...
Aaron Sheehan-Dean
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close