Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Unpacking Creativity: The Power of Figurative Communication in Advertising
Foyalty 255

Unpacking Creativity: The Power of Figurative Communication in Advertising (Hardback)

Pre-order for despatch on publication.


Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.

Languages with Grant & CutlerLearning & Reference By SubjectSociolinguisticsLanguages with Grant & CutlerLinguisticsPsycholinguisticsPhilosophy, Psychology & Social SciencesPsychologyPsychological theory & schools of thoughtCognitivism, cognitive theory Publisher: Cambridge University Press Publication Date: 31/10/2021 ISBN-13: 9781108473538  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Paula Perez-Sobrino is a lecturer at the Department of Modern Philologies at the University of La Rioja (Spain). She is a cognitive linguist specialised in the theoretical development and empirical study of figurative language and multimodal creativity. Recent publications include Multimodal Metaphor and Metonymy in Advertising (2017). Jeannette Littlemore is a Professor of English Language and Applied Linguistics in the Department of English Language and Linguistics at the University of Birmingham. Her research focuses on metaphor and metonymy in cross-cultural communication. She has published three previous books with CUP, the latest of which is Metaphors in the Mind (2019). Samantha Ford is a Doctoral Researcher in the Department of English Language and Linguistics at the University of Birmingham. With a Collaborative Doctoral Award from the Midlands4Cities, Arts and Humanities Research Council (AHRC), Samantha researches figurative creativity in advertising and consumer attitude, behaviour, and memory with Big Cat Advertising Agency.

More books by Paula Perez Sobrino

More books by Jeannette Littlemore

More books by Samantha Ford

Leave Review

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

We are experiencing delays with deliveries to many countries, but in most cases local services have now resumed. For more details, please consult the latest information provided by Royal Mail's International Incident Bulletin. 


Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £25 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.99 £0.00 3-5 Days
UK 1st Class Delivery £3.99 £0.00 2-3 Days

Click & Collect / 
Delivery to a Foyles Bookshop


Free Free Currently not available
UK Courier* £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

* For courier service please contact the Charing Cross Road store

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

For goods delivered outside of the UK, the consignee (ie the person to whom the consignment is sent) will be the declarant and importer into the country for which the consignment is destined. The consignee will be responsible for both customs clearance and payment of customs duties and local taxes where required.

Customs Charges - if you are ordering goods for delivery outside of the UK, please note that your consignment may be subject to VAT (Value Added Tax), other taxes, customs duties and/or fees levied by the destination country. Any such charges levied in relation to customs clearance must be borne by you. It is accepted by you that Foyles has no control over additional charges in relation to customs clearance. Foyles recommend that you check with your local customs officials or post office for more information regarding importation taxes/duties that may be applicable to your online order.

Delivery Help & FAQs

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

A Very Nervous Person's Guide to...
Mathias Clasen
A Very Nervous Person's Guide to...
Mathias Clasen
Looking at Trauma: A Toolkit for...
Abby Hershler; Lesley Hughes; ...
Why Me?: The Sociocultural Evolution...
Radu J. Bogdan
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close