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Writing Health Communication: An Evidence-based Guide
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Writing Health Communication: An Evidence-based Guide (Hardback)

£83.00
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:







(i) how people read and process information,





(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.











Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:











- Message framing,





- Use of fear appeals,





- Tailoring messages,





- Using graphics,





- Behaviour change











Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

Essays & WritingWriting GuidesWriting & editing guidesMedical & VeterinaryMedicine: general issuesPublic health & preventive medicinePersonal & public health Publisher: SAGE Publications Ltd Publication Date: 16/12/2011 ISBN-13: 9781847871855  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
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