Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Advertising, the Media and Globalisation: A World in Motion
Foyalty 91

Advertising, the Media and Globalisation: A World in Motion (Paperback)

£29.99
Usually despatched within 2 weeks.

Synopsis

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.





It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from `mass' to `social' media.





Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:









advertising as an object of study

global trends in the advertising industry

advertising and the media in motion

current issues in advertising, media and society

advertising, globalization and world regions.





While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Ltd Publication Date: 17/04/2012 ISBN-13: 9780415668835  Details: Type: Paperback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

More books by John Sinclair

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Dynamics of Media Writing: Adapt and...
(Paperback)
Vincent F. Filak
 
 
£64.00
 
Public Relations Planning: A ...
(Paperback)
Edward T. Vieira, Jr.
 
 
£49.99
 
Book of Ideas: a journal of creative...
(Paperback)
Radim Malinic
 
 
£16.99
 
The Gen Z Frequency: How Brands Tune...
(Paperback)
Gregg L. Witt; Derek E. Baird
 
 
£19.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close