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An Introduction to Behavioural Science
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An Introduction to Behavioural Science (Paperback)

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Examines individual characteristics and intelligence and how they influence behaviour, while also exploring the impact of group, organisational and cultural factors

Contains an up-to-date analysis of Irish society including demographic statistics

Each topic is explained using examples and illustrations from situations and contexts that are familiar to the reader

Each chapter contains: - A list of learning objectives - An example or story which sets the context for the issues to be explored - Text boxes which provide more detailed insights into the topics - Relevant drawings and photographs to illustrate specific issues - A detailed summary of the material covered - End of chapter questions

Suitable for students studying Business, Marketing, Psychology, Sociology or Engineering at Certificate, Diploma or Degree level in Institutes of Technology, Private Colleges or University

Philosophy, Psychology & Social SciencesPsychologyPsychological theory & schools of thoughtBehavioural theory & Behaviourism Publisher: Gill Publication Date: 17/05/2001 ISBN-13: 9780717131273  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Martin O'Grady B.A., M.A. (Psychology) was a Senior Research Officer with City and Guilds, London and an Occupational Psychologist with the Cabinet Office, Whitehall, London. He is currently a lecturer in Behavioural Science and Pyschology at the Institute of Technology, Tralee.

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