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Consumer Culture and Personal Finance: Money Goes to Market
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Consumer Culture and Personal Finance: Money Goes to Market (Hardback)

£69.00
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Synopsis

This book explores the personal savings and credit discourses surrounding post-war British consumer culture. This cultural history highlights the contradictory meanings of home ownership, domesticity, women's consumerism, and banking deregulation that underwrote unprecedented financial crisis and consumer indebtedness.

JACQUELINE BOTTERILL is Assistant Professor of Communication, Popular Culture and Film at Brock University, Canada. She is co-author of The Dynamics of Advertising (with Barry Richards and Iain MacRury), Social Communication in Advertising, (with William Leiss, Stephen Kline, Sut Jhally) along with numerous articles relating to the cultural analysis of marketing, promotion and economic processes.

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