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Media Management Review
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Media Management Review (Hardback)

£36.99
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Synopsis

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

BusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementSales & marketingPublic relationsBusinessIndustry & industrial studiesMedia, information & communication industriesPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studiesPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Inc Publication Date: 13/07/1997 ISBN-13: 9780805817874  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

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