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Persuasion: Reception and Responsibility
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Persuasion: Reception and Responsibility (Paperback)

£88.99
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Synopsis

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

Philosophy, Psychology & Social SciencesMedia StudiesAdvertising & societyPhilosophy, Psychology & Social SciencesMedia StudiesTV & society Publisher: Cengage Learning, Inc Publication Date: 01/01/2012 ISBN-13: 9781111349271  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

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