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Marketing in the Tourism Industry: The Promotion of Destination Regions
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Marketing in the Tourism Industry: The Promotion of Destination Regions (Hardback)

£115.00
£110.00
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Usually despatched within 3 weeks.

Synopsis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

BusinessIndustry & industrial studiesService industriesTourism industryLanguages with Grant & CutlerReference & ResearchEncyclopaedias & reference worksReference works Publisher: Taylor & Francis Ltd Publication Date: 05/12/2012 ISBN-13: 9780415812719  Details: Type: Hardback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

Multivolume collection by leading authors in the field

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