Alan Opts Out

Hardback Published on: 04/06/2026
Price: £20.00
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Bookseller Reviews

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Alan Opts Out
A wry take on modern consumer society
Successful advertising executive Alan is pitching for a lucrative dairy marketing account when his subject matter expert lets him down in front of the clie... READ MORE
Maggie at Bracknell

Synopsis

'A gripping tale of late-stage capitalism, wellness and the compromises we all make to fit in' Stylist'Bitingly funny' Mail on Sunday'The eat-the-rich farce we need, from one of our funniest writers' Lit Hub 'Sly, propulsive and painfully hilarious family drama' Caro Claire Burke, author of YESTERYEAR'Chicken-soup for the late capitalist soul' Steven Rowley, NYT bestselling author of LILY AND THE OCTOPUS'Vivid, lacerating and funny' Carl Hiaasen, author of FEVER BEACH'Witty, sharp, and tender, Alan Opts Out skewers late-stage capitalism and material ambition while keeping human hearts - a family of them - at its center' Rachel Khong, author of REAL AMERICANS'A smart, funny, and all-too-timely tale of Americans on the edge of collapse . . . Maum delivers wry humor without sacrificing compassion' Elizabeth Gilbert'A brilliant, hilarious referendum on the American obsession with more' Nathan Hill, author of THE NIXAfter successful ad exec Alan Anderson bombs the biggest pitch of his career, he has an epiphany. His entire career has been about making people buy stuff that they don't need so they feel perpetually unsatisfied and less-than. After a lifetime of striving for capitalism, Alan is opting out. He retires to the ridiculously extravagant playhouse in his family's suburban Connecticut garden (a classic example of something the Andersons didn't need), gives up showering, shoe-wearing, and purchases of all kinds. He might even read a book! This is all very upsetting for his wife Vivian, who is on the verge of being accepted into the insanely elite Queen's Anne Club - guaranteed to make all her insecurities disappear and her children popular. But maybe everyone will want to buy what Alan's not selling? And, in losing his ambition, might he find what we're all looking for? For anyone who has ever cared more about how it looked than how it felt, ALAN OPTS OUT is a hilarious take on consumerism, capitalism and wellness.

Publisher information

  • Publisher: John Murray Press
  • ISBN: 9781399829175
  • Number of pages: 352
  • Dimensions: 236 x 158 x 34 mm
  • Weight: 564g
  • Languages: English

Customer Reviews

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Alan Opts Out
Brilliant!
Alan Opts Out by Courtney Maum Successful advertising agency owner Alan Henderson has a lightbulb moment after a failed pitch and realises he's spent hi... READ MORE
Donna
This reviewer received a free of charge product for review.
Alan Opts Out
So sharp and devastatingly funny
Compelling takedown of an ad exec at the top of his game - I only wonder what took Alan so long... This book is laugh-out-loud funny, as Alan decides ad... READ MORE
Sarah Wood
This reviewer received a free of charge product for review.
Alan Opts Out
Funny in places and in many ways relatable, good main characters
Thanks to NetGalley and the publisher for an advance copy of this book. 3.5. The books starts off with Alan thinking a lot about milk. I found this t... READ MORE
am/am/am
This reviewer received a free of charge product for review.
Alan Opts Out
Alan leads the charge!
Alan Opts Out is sharp, satirical, and perfectly heartfelt. When advertising executive Alan spectacularly implodes the biggest pitch of his career, he h... READ MORE
@thebooktroup
Alan Opts Out
An easy and fun read!
I liked the premise of this book when I read about it and was lucky enough to be sent a review copy. I really enjoyed reading about advertising exec Alan w... READ MORE
HCV
This reviewer received a free of charge product for review.
Alan Opts Out
A Genius Read That is a Lot of Fun
Alan Opts Out by Courtney Maum is a genius read. It is a quick, fun read that will be perfect to take on holiday with you Imagine being so sick of the o... READ MORE
Ink Readsalot
Alan Opts Out
Is less actually more?
This book left me so conflicted. Th beginning was slow and somewhat difficult to engage with, but once Alan ‘opted out’ I was hooked, his ephinany* comes ... READ MORE
tina-eileen jones
This reviewer received a free of charge product for review.