The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER***

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.