Big-Time Business: Living Forever: The Pharmaceutical Industry

Living Forever delves into the world of pharmaceuticals to discover how companies are making billions by keeping people healthy. Find out how pharmaceuticals make money from treatments, the lengths they go to in order to find and develop new drugs and how an ever-ageing population means that business will continue to boom for this supergiant industry.

Discover the world's biggest money-making industries and the secrets of their success in Big-time Business. From the pharmaceutical industry and entertainment world through to the business of beauty, banking, social networking and energy, find out why these enterprising worlds have a grip on the global economy and are considered the biggest money-generators on the planet. A high-interest exploration of the business world for 9+ readers.