Non-Fiction, Business, Finance & Law, Business Reference, Education

50 Management Ideas You Really Need to Know

Edward Russell-Walling (author)

Hardback Published on: 03/04/2008

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Synopsis

The essential management guide.

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.