Advertising Intelligence: The science behind the art of the world's best campaigns

Nerdvertising is about the science behind the art of advertising, and how this combination of science and art has the potential to produce the world's best campaigns. The little-known, often overlooked science of advertising is through the development of an insight, which can be based on a myriad of facts but when revealed is the alchemy of art and science that very often leads to a successful campaign. This book aims to demystify the science behind the art in three ways: Learn how to use research tools and techniques to develop useful facts; Transform facts into potential insights; and effectively communicate insight recommendations to key stakeholders.