Becoming Dynamic: Creating and Sustaining the Dynamic Organisation

The author of this work leads the reader step by step through the change management process. He describes the change management process using a unique "double loop" model and uses this to clarify processes which can otherwise appear intimidating, such as environmental scanning, direction setting, change planning, implementation and sustaining activities. A "Change in Action" section uses case studies to show how real organizations have risen to the challenge of sustaining on going innovation.