Benchmarking

Benchmarking is designed for the reader who wants to know what benchmarking is, and what the real benefits are to them and to their company - in a nutshell. Benchmarking is simply about being proactively aware: understanding what we have to be best at, then comparing ourselves openly and honestly with others who excel in those areas, recognizing the standards that we have to achieve in whatever market we re in. And once we ve recognized them, setting out to meet - and exceed - them by managing that knowledge in order to achieve, or secure greater, competitive advantage. Benchmarking equips you to use the techniques to good effect in your own organization. Tables and figures provide a ready reference and quick answers to common questions."