Click Through: A Practical Guide to Starting a Successful Internet Business

Getting up and running may seem the hard part, but the Internet is a fast-paced, fickle and constantly-evolving environment. Continually attracting customers, keeping ahead of competitors and maintaining a loyal customer base is often the hardest part of running a successful online business. "Click Through" explains the options available in developing a website from scratch; how to market it online and offline; and, how to set up, monitor and manage a Google AdWords campaign. Based firmly in an Irish context, "Click Through" provides a wealth of information, drawn from the author's own experience of developing Ireland's largest online crafting store, as well as several other websites.