Commodity Advertising

Commodity Advertising: The Economics and Measurement of Generic Programs

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Hardback Published on: 03/06/1998
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Publisher information

  • Publisher: Bloomsbury Publishing PLC
  • ISBN: 9780029104057
  • Number of pages: 294
  • Dimensions: 229 x 152 x 25 mm
  • Weight: 454g
  • Languages: English

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