Consumer Behaviour

Consumer Behaviour: Perspectives, Findings and Explanations

Non-Fiction, Business, Finance & Law, Business Reference, Education
Paperback Published on: 04/12/2012
£42.99
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Synopsis

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

  • Publisher: Bloomsbury Publishing PLC
  • ISBN: 9781137003768
  • Number of pages: 536
  • Weight: 744g
  • Dimensions: 234 x 156 mm

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