Coolbrands 2010/11

CoolBrands is an annual initiative aiming to highlight brands from a wide range of sectors that have become the coolest and most iconic in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands, CoolBrands is one of three annual programmes administered by Superbrands (UK) Ltd.