Corporate Strategy

Corporate Strategy: A Resource-Based Approach

Paperback Published on: 31/03/1998
Price: £26.99
Free UK delivery on orders over £25
Not available
This product is currently unavailable
Make and edit your lists in your account
No stock available in any shop.
Not available
This product is currently unavailable
No stock available in any shop.

Synopsis

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Publisher information

  • Publisher: McGraw-Hill Education - Europe
  • ISBN: 9780071156769
  • Number of pages: 231
  • Weight: 400g

Customer Reviews