Customer Experiences affect Customer Loyalty

Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling

Paperback Published on: 22/08/2013
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Publisher information

  • Publisher: Anchor Academic Publishing
  • ISBN: 9783954891184
  • Number of pages: 66
  • Dimensions: 210 x 148 x 4 mm
  • Weight: 95g
  • Languages: English

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