Data Management: Database and Organizations

Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modelling and SQL. It includes a new chapter on future directions, including e-commerce. It contains new material on data integration, data quality, and data schemas. It includes reference sections on data modelling and SQL. It presents the "big picture" of data management.