Explaining Buyer Behavior

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

Hardback Published on: 20/08/1992
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Synopsis

This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

Publisher information

  • Publisher: Oxford University Press Inc
  • ISBN: 9780195071085
  • Number of pages: 400
  • Dimensions: 243 x 165 x 38 mm
  • Weight: 810g
  • Languages: English

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