Getting the Message across

"Getting the Message Across" is a guide to communications, publicity and media sklls for the use of activists and organizations on the left. Sue Ward starts from the premise that the left has always been inexcusably incompetent at communicating its message, selling itself and projecting an identity. The book explains how things have gone wrong and why good communications work is essential. It covers the importance of clarifying both message and target audience, choice of medium, use of language and images, answers all the key questions about effective promotion and throws in some innovative suggestions at the same time.