How Lance Does It

You don't have to win the Tour de France to live life like a champion

What drives someone like Lance Armstrong to consistent and phenomenal success? Is it something you're born with, or is it something you can acquire, develop and perfect? Lance Armstrong's longtime friend Brad Kearns has spent years with the sports icon and observed in him four "success factors" that have made Lance a symbol of remarkable strength and achievement. How Lance Does It will help you experience peak performance by mastering the four success factors that Armstrong embodied as the world's greatest cyclist:

Positive Attitude: Overcome difficult circumstances and maintain a winning environment by interpreting your past experiences and present circumstances in a positive light. Clarity of Purpose: Develop the deep commitment and focus needed to align your behavior and the pursuit of your goals with your ultimate life purpose. Specialized Intelligence: Cultivate your smarts by learning and improving from mistakes, making intuitive decisions, and adopting a big-picture perspective on life challenges. Pure Confidence: Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator--a pure love of the pursuit of peak performance. In doing so, you will awaken your inner strength and banish the fear of failure forever.