Humanised: The Art of Approachable Branding

Brands are increasingly seeking ways to appear more approachable, relatable and emotionally engaging. One of the most enduring methods is the use of human characteristics within a visual identity – whether through faces, eyes, hands, bodies, gestures or expressive identity systems that evoke familiarity and personality. Humanised explores this enduring design approach through a curated collection of identities from around the world. Featuring branding, packaging and graphic systems that draw upon the human form, the book examines how designers use anthropomorphic elements to create warmth, build trust and establish memorable connections with audiences. Showcasing a diverse range of contemporary projects, Humanised highlights the creative possibilities of designing brands that feel less corporate and more human.