Hypertype: Creating Expressive Typography for Entertainment Media

This one-of-a-kind how-to book focuses on innovative type solutions-from digitally tailoring available fonts to creating handcrafted logos and alphabets-all relating to the entertainment world. It shows how to create logos and thumbnails, how to capture celebrity personalities in type, and much more. Examples include movie poster titles, magazine-page letter forms, and promotional and marketing typo graphics. This instruction-packed book presents a new design approach, using evocative examples of expressive hypertype with high-energy visual appeal.