Journalism: State of the Art

This book summarizes some 200 media studies many from the prestigious journal "Journalism Quarterly". In a paraphrased format, and using informal terms, the author arranges some interesting studies of the 1980s into eight subject headings including ethics law, and the journalist; advertising in the 1980s; polling and precision journalism; and predictors of readership. For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and looks at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, this book presents practical research studies.