Marketing Payback: Is Your Marketing Profitable?
Paperback Published on: 27/04/2005
Price: £24.99
Synopsis
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions thatMarketing Payback has been built to answer.
Publisher information
- Publisher: Pearson Education Limited
- ISBN: 9780273688846
- Number of pages: 528
- Dimensions: 244 x 174 x 28 mm
- Weight: 926g


