Non-Fiction, Business, Finance & Law, Business Reference
Marketing

Marketing

Paperback Published on: 19/12/1995
£45.00
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Synopsis

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Publisher information

  • Publisher: John Wiley and Sons Ltd
  • ISBN: 9780631196389
  • Number of pages: 576
  • Dimensions: 246 x 193 x 31 mm
  • Weight: 1075g
  • Languages: English

Customer Reviews

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