MarketingBuilder: Academic Version - Reference Guide

MarketingBuilder: Academic Version - Reference Guide

Paperback Published on: 25/04/1996
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Synopsis

This resource guide and software are designed to guide students step-by-step through the process of planning and implementing a marketing plan. It provides background information, instructions, software templates and worksheets for preparing each section of a marketing plan.

Publisher information

  • Publisher: Cengage Learning, Inc
  • ISBN: 9780538864237
  • Dimensions: 279 x 216 mm
  • Weight: 703g

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