Mastering Scale Development

Mastering Scale Development: Integrating Research Design to Measure Service Innovation, Corporate Reputation and Word-of-Mouth

Paperback Published on: 11/09/2024
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Publisher information

  • Publisher: Eliva Press
  • ISBN: 9789999321808
  • Number of pages: 476
  • Dimensions: 229 x 152 x 24 mm
  • Weight: 630g
  • Languages: English

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