On Message

On Message: Communicating the Campaign

Non-Fiction, History & Politics, Politics, British Politics
Paperback Published on: 26/05/1999
In stock
Usually dispatched within 2-3 working days
Make and edit your lists in your account
No stock available in any shop.


To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

  • Publisher: SAGE Publications Inc
  • ISBN: 9780761960744
  • Number of pages: 224
  • Weight: 370g
  • Dimensions: 234 x 156 mm

Customer Reviews