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Non-Fiction, Business, Finance & Law, Business Reference, Education

Public Relations

Daniel Yadin (author), Frank Jefkins (author)

Paperback Published on: 25/08/1998

£56.99

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Synopsis

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.