Quantitative Methods: Applications to Managerial Decision Making

Designed especially for quantitative business analysis (QBA), this book covers a broad field of quantitative methods and applications to managerial decision making. It provides a survey of modern management techniques such as probability concepts, forecasting, linear programming and model formulation, postoptimality analysis and utility theory. Extensive treatment of computer techniques is integrated into the text, including illustrations of both mainframe and microcomputer uses and up-to- date coverage of recent popular software packages. Techniques such as simplex or branch are repeatedly demonstrated with numerical examples so that the reader's comprehension is continually reinforced.