Retail Selling: How to Achieve Maximum Retail Sales

"Retail Selling" is a practical guide for all retail salespeople. It shows you how to improve your sales and increase customer satisfaction. With more than 100 performance tips, 14 case histories, 16 mini-assignments and 11 self-test questionnnaires, this book is really a complete training course in just 192 pages. Every retail salesperson should have a copy. Peter Fleming, founder of his own consultancy business, won a major travelling scholarship at the age of 19 on the strength of his sales skills in fashion and household textiles. Graduating into the training profession, he managed the training function in Selfridges and has trained countless sales people and managers through public courses, in-company assignments and training publications. Here, he shares the successful methods he has learned from frontline experience and case histories of clients, including such companies as BMW, Courts Furnishers, Contessa, Moss Chemists, Dunhill, Equator, Moss Bros., Allders International and Alpha Retail.