Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional areas, and expect our alignment to be maximally effective. Instead, we should promote our security programs in such a way that makes it personal to whomever we are speaking with at any given time.

By leveraging already established and tested marketing concepts, slightly altered for information security, the CISO can tailor their message to fit the needs of each stakeholder. This allows for in-depth business alignment, as well as a holistic view of the company’s underpinnings for the CISO. Within these pages, the reader will learn how segmentation, the Four Ps, and customer relationship management techniques, can help to transform their security program. Additionally, the book introduces a concept called Security Relationship Management (SRM) that optimizes the creation and nurturing of the hundreds of professional relationships (within and outside the company) that a CISO must balance each week. Through structured tracking of interactions and analyzing SRM data, the CISO ensures that relationships are managed effectively, which increases alignment between the business and cybersecurity initiatives. Pick up your copy of Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program, today to begin your SRM journey.

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