Non-Fiction, Business, Finance & Law, Business Reference, Education
Services Marketing

Services Marketing: Text and Cases

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Paperback Published on: 30/12/2008
£80.00
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Synopsis

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Publisher information

  • Publisher: Bloomsbury Publishing PLC
  • ISBN: 9780230520936
  • Number of pages: 376
  • Dimensions: 246 x 189 mm
  • Weight: 680g
  • Languages: English

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